Email marketing is a powerful and productive form of communication between a company, its employees and its customers and prospects. Whether your objective is to enhance customer retention and develop targets by regular proactive contact, or to optimise sales by presenting new products and services to your customers or prospects then 4marketing is a powerful solution which can make this a simple and cost effective reality.
RSM Tenon has developed 4marketing as a comprehensive email marketing solution which can be integrated with a product database, enabling you to present customers and prospects with up to the minute product and price information.
With 4marketing you can deliver exceptional services to your target audience and reach a wider potential base than ever before. It is simple to use, yet powerful and provides you with all of the tools that you need to build targeted and effective marketing campaigns, online and from any location.
4marketing enables you to:
- Carry out volume marketing. The flexibility of the system allows you to communicate the right message to a high volume of targets effectively and easily
- Manage your mailing list. Among the many features you can add subscribers from the in-built address book or import a subscriber list from another database, 4content/4commerce or marketing system
- Filter your address book by numerous fields, for example business type and/or department, using a simple and intuitive interface
- Personalise the messages you send by using the standard mail merge fields in the master email address book to send a high volume of tailored messages
- Customise your own templates for each campaign giving you the flexibility to create the right image for every initiative
- Analysis the results of each campaign
- Create and manage your campaigns from any location around the world by using the Internet
Why would you need it?
- You want to benefit from cost savings by communicating electronically using an easy to operate in-house system
- You want to exploit new markets
- You want to improve communications with existing customers (e.g. through newsletters and special offers)
- You want your staff to be able to analyse the results of electronic marketing campaigns